Her The Label is the Minimalist Swimwear Line of Your Dreams

Finding a chic, affordable, minimalist swimsuit is a near impossible task. Neon colors and obnoxious patterns are everywhere. The few solid swimsuits seem to be designed for athletes, children, or 80-year-olds. A respectable Celine-loving lady on a Vince budget has few options.

Then there was Her The Label. I ran across this Sydney, Australia-based swimwear label on Pinterest earlier this week and was instantly smitten. The label was founded in 2014 and their first collection is now available, just in time for summer. This newbie brand is rooted in attention to detail, and every piece is carefully crafted in Australia.

The first collection – ‘NAME’ Summer 15 – takes its inspiration from Sydney summers “with a balance of modern classics and delicate colour combinations, bridging the gap between feminine and functional.” I had to quote because, really, there’s no improving on a description like that.

Intrigued? Check out these favorite looks from the debut collection. Keep in mind, while the site shows prices in Australian dollars, they ship worldwide for a very reasonable AUD 20 (about $15.20) for orders under AUD 200. Orders over AUD 200 ship worldwide for free.

Let’s start with my personal favorite. This Alex bikini in Feline Grey has a matte finish and metal back closure on the top. The moderate-coverage bottom is lined – a step many lesser quality labels skip when they create pale colored swimsuits. This suit is also available in white, black, pale blue, and navy blue.




→ Buy the Her The Label Alex Bikini, AUD 128 (about $97.30), at herthelabel.com.au.


I love a sleek, timeless one-piece, and this classic option doesn’t disappoint. The high-cut neck is complemented by the exposed back, framed by ultra-skinny straps. White is both daring and chic, but for the less brave this suit is also available in black, grey, and pale blue.




→ Buy the Her The Label Jac Swimsuit, AUD 128 (about $97.30), at herthelabel.com.au.


Finally, this bandeau set is a double threat: it comes with removable adjustable straps to convert to a halter-neck. It’s also available in white, pale pink, pale blue, and navy blue.




→ Buy the Her The Room Emilie Bandeau Bikini, AUD 118 (about $89.70), at herthelabel.com.au.


Although these three suits are my absolute favorites, every suit in the debut collection is a winner. You can find all of them for sale on the Her The Label website.