BVLGARI Silver Ring
$290.00
Available at: shop.bulgari.com
Gorgeous baubles and the warm fuzzy feeling of doing a little good in the world-- I think that's reason enough to treat yourself to a little Valentine's Day gift. To commemorate the 125th anniversary of its founding, luxury jewelry maker Bulgari has launched a huge fundraising project in support of the "Rewrite the Future" campaign of international children's rights organization Save the Children. According to Bulgari:
"Through 'Rewrite the Future' campaign Save the Children is committed to providing within 2010 quality education to 8 million children living in conflict-affected areas. Thanks to the campaign, up to now Save the Children has rebuilt schools, supplied school materials and protected children from abuse and exploitation, paving the way for a durable change in the life of almost 6 million children."
See, warm fuzzy feeling. So, where does the gorgeous bauble fit into the picture? Bulgari is raising funds for Save the Children by creating and selling a special limited edition silver ring that pays tribute to the silversmith origins of Sotirio Bulgari, the company’s founder. The ring will be on sale from February 1 to December 31, 2009, in all Bulgari stores, selected department stores and on Bulgari's website. $60 from the sale of each ring will be donated to Save the Children.
Looking for an even bigger way to "buy in to" the Bulgari fundraising drive? In addition to the proceeds from the sale of the limited edition ring, Bulgari will also be developing a collection of 15 pieces of high-end jewelry-- total value estimated at €3 million-- to be auctioned off in New York City in December. 100% of the proceeds from the auction will go to Save the Children.
Click on the photo to link directly to where you can purchase the BVLGARI Save the Children Ring online.
