New & Hot: Cosabella for J.Crew Intimates

What: Cosabella for J.Crew intimates collection

Why it's hot: Cosabella is already one of the most insanely popular lingerie lines around. J.Crew's star just keeps getting brighter. The two brands have been playing footsy for a while now, with J.Crew selling a handful of Cosabella's well-known thongs in store. Wasn't it kind of inevitable that these two would join forces in a more complete way?

The new Cosabella for J.Crew line features a nice range of underthings for all occasions, in gorgeous J.Crew-worthy saturated colors. The designs are exclusive to J.Crew, but, as a huge Cosabella devotee, I do recognize a few Cosabella signature pieces -- like their crazy-flattering and super comfortable soft bras (see top left).

What to wear it with: Absolutely everything. Cosabella is one of the few lingerie companies that can be counted on to to deliver designs that are sexy in that low-key "I'm a French super model" kind of way (as opposed to that "I'm Playboy's cyber girl of the month" look), while maintaining 100% comfort. The addition of J.Crew's luscious color palette and super soft cottons just made the whole proposition that much more appealing.

Plus, for those who consider the thong an only-when-necessary proposition, Cosabella makes some of the most comfortable thongs on the market. This new collection even includes a J.Crew-ized version of Cosabella's best-selling Soire thong, in five new colors (see right for "electric orange").

→ Buy the Cosabella for J.Crew Ceylon Soft Bra, $48.00, at jcrew.com.

→ Buy the Cosabella for J.Crew Soire Low-Rise Thong, $19.00, at jcrew.com.

→ Browse all of Cosabella for J.Crew online.

Be sure to check out J.Crew Aficionada blog for the latest J.Crew coupon codes, include free shipping codes.