Exclusive pre-sale offerings are becoming increasingly popular with brands that are dedicated to growing and nurturing their fan base. By offering a coveted style from an upcoming season before it’s available in department stores, the brand is able to deliver a little perk to those fans that actively follow the label. I’ve noticed that brands are taking this route more and more, and I love it. With fashion and accessory sales moving from brick-and-mortar stores to the online realm, that feeling of service gets lost. By offering dedicated followers exclusive pre-sales, colors, or styles, brands are able to recreate some of that personalized magic.
Many of the smaller sizes of the new Dreamer bag are already sold out, so I’d jump on this fast if you love the idea of having the fall best seller before anyone else in your circle of friends. I’m partial to the black multi with brass hardware, but the evergreen shade is also gorgeous.
→ Buy the Coach Dreamer Bag, $350.00 - $495.00, at coach.com.
